New publication on television viewing from a longitudinal perspective

This new manuscript by Maurice Vergeer (RU), Rob Eisinga (RU) and Philip Hans Franses (EUR) was just published online in Communications – The European Journal of Communication Research.
Below is the complete reference and the abstract. Click on the title and you’ll be directed to the journal’s page.

Vergeer, M., Eisinga, R. & Franses, Ph.H. (2012). Supply and demand effects in television viewing. A time series analysis. Communications – The European Journal of Communication Research, 37, 79-98.

Abstract

In this study we analyze daily data on television viewing in the Netherlands. We postulate hypotheses on supply and demand factors that could impact the amount of daily viewing time. Although the general assumption is that supply and demand often correlate, we see that for television this is only marginally the case. Especially diversity of program supply, often deemed very important in media markets, does not affect (positively or negatively) television viewing behavior. Most variation in television viewing can be attributed to habit and to regular events (e. g. weekends, Christmas) and to unexpected events (e. g. the 9/11 WTC attack). We also find that weather conditions interact with program types, so that, for example, in winter times people favor entertainment programs even more, suggesting that people use television for mood management.

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