New study about the journalists’ perceived credibility of online info and their checking behavior

About a week ago my study about journalists’ perceived credibility of online info and their checking behavior. Below is the abstract of the article, which was published in Observatorio (OBS*). I hope you enjoy the read.

This study focuses on the extent journalists verify information provided by online sources, and tests to what extent this verification behavior can be explained by journalists’ perceived credibility of online information and other factors, such as journalism education of journalists, work and Internet experience, and work environment (broadcasting, newspapers, Internet). Although several studies have focused on perceived credibility of online information, none have tested its effect on actual verification behavior. This study will perform that test.
Using a sample from the membership database of the Dutch Association of Journalists, a web questionnaire was used to ask journalists about their opinions, behavior, and professional background characteristics. Regression analysis was used to test the hypotheses.
Analyses show that journalism education does not affect journalists’ verification behavior, neither directly nor indirectly via perceived online source credibility. Perceiving online information as less credible does not lead to verifying online information more extensively. Journalism education only affects the extent journalists perceive online (semi-) governmental information as less credible.
The findings question the role of formal and informal professional socialization in training journalists to become professional journalists adhering to professional standards.

Reference:

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New publication on social media and social movements in South Korea

Late December 2015 our chapter Voicing Discontent in South Korea. Origins and Channels of Online Civic Movements by Se Jung Park and myself was published in The Routledge Companion to Social Media and Politics and edited by Axel Bruns, Gunn Enli, Eli Skogerbø, Anders Olof Larsson, and Christian Christensen. The edited book consists of a large and diverse collection on social media and politics.

Our chapter consists of three sections. The first section “South Korea’s Path to Wealth and Democracy” is a brief look into South Korea’s recent history of developing into a democracy and economic prosperity driven by Korea’s technology industry (cf. Samsung, LG). The second section focuses on the distinct Korean Web culture and its fast Internet infrastructure. The third section focuses on the sociopolitical relations in South Korea’s collectivist culture. Using World Values Survey data we compare South Korea to other countries, in terms of confidence in political institutions such as parliament and government, civil services, and political parties. In the following section three cases on social movements and social media are presented: Candlelight protests, citizen journalism: OhmyNews, and Gangjeong Movement. The subsequent section focuses on Internet regulation and Election Laws in South Korea, followed by the conclusion.

A big thank you to the editors for inviting to contribute and a special big thank you to Nicki Hall, the project coördinator, for managing this project. More information about the book can be found on the publisher’s website Routledge and on Amazon.

Below are some pictures of a 2008 Candlelight protest that turned violent, the Sewol Candlelight protest of 2014 as well as some videos of recent protests (November 2015) against president Park Geun-hye’s policies. Although these protests are violent, according to experts (mentioned in the first video) South Korea is in a transition to peaceful rallying.
[cycloneslider id=”candlelight-protest”]

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New publication about viral ads

This week a new publication of ours was published:
Ketelaar, P. E., Janssen, L., Vergeer, M., van Reijmersdal, E. A., Crutzen, R., & van ‘t Riet, J. (online first). The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites. Journal of Business Research. http://doi.org/10.1016/j.jbusres.2015.10.151

Below is the abstract

This study investigates which factors predict whether consumers will pass on viral advertising communications to their friends on a social network site. A conceptual framework consisting of three attitudinal and three social predictors of forwarding online content was tested using three real-life advertising campaigns that were spread simultaneously through the Dutch social network site Hyves. Results show that viral advertising pass-on behavior was significantly predicted by a positive attitude toward the brand, the advertisement, and toward viral advertising in general. For two of the three advertisements participants were more likely to forward the advertisement when the advertisement was received from a friend rather than a company. The present study is the first to investigate the predictors of actual pass-on behavior of viral advertisements in the context of a social network site, thereby significantly contributing to existing knowledge on the drivers of viral advertising success.

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