Two chapters I co-authored were published in a book this week. The first one (Vergeer, Coenders & Scheepers, 2009) focuses on explaining the time people spend on watching TV. The interesting point about this study that explanations are not only sought at the individual level (especially in terms of alternative ways to spend time) but also at the level of the television system (i.e. tv program diversity, number of commercial and PSB channels, the budget). The study uses multi level analysis to test the hypotheses. Here is the abstract:
This study aims to explain the variation in time spent on watching television in 15 European Union countries, using determinants defined at the individual level, and characteristics defined at the national level, such as the number of channels and nature of the television supply. The results of the multi-level analysis show that the number of channels in countries has no effect on time spent on television. Yet, the more diverse the program supply on public broadcasting channels in different countries, the less time people spend on watching television. However, this relation decreases when more commercial channels are available to watch. This suggests that EU citizens, having commercial channels as alternatives, avoid a diverse program supply in favor of commercial program supply.
The second chapter Westerik, Hollander, Verschuren & Vergeer, 2009) in the same volume, deals with community involvement and media use.