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Web visibility of communication scholars: the case of the Netherlands
May 2nd, 2012 by Maurice

Chung Joo Chung (Kyungpook National University, Daegu, South Korea) and Han Woo Park (Yeungnam University, Gyeongsan, South Korea) recently published an article on web visibility of communication scholars In the journal Scientometrics (Chung & Park, online first). Using Microsoft’s search engine Bing, they sought and found 576 (having at least three publications in SSCI communication journals) and looking at co-occurrences of names on websites. Subsequently the data was analyzed using network analysis.
Being a communication scholar myself, I was of course very interested in the study. Especially in the case of the Netherlands they presented. However, because the graphs printed in the PDF were quite small, Chung Joo Chung sent me the original version. And to my surprise I was in it! This shows it is worthwhile to create a web presence as an academic, particularly because the authors suggest web visibility can be considered as another indicator (besides ISI-ranked publications) of academic performance.


Source: Chung, C., & Park, H. (online first). Web visibility of scholars in media and communication journals. Scientometrics, 1–9. doi:10.1007/s11192-012-0707-8

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New publication on television viewing from a longitudinal perspective
Apr 6th, 2012 by Maurice

This new manuscript by Maurice Vergeer (RU), Rob Eisinga (RU) and Philip Hans Franses (EUR) was just published online in Communications – The European Journal of Communication Research.
Below is the complete reference and the abstract. Click on the title and you’ll be directed to the journal’s page.

Vergeer, M., Eisinga, R. & Franses, Ph.H. (2012). Supply and demand effects in television viewing. A time series analysis. Communications – The European Journal of Communication Research, 37, 79-98.

Abstract

In this study we analyze daily data on television viewing in the Netherlands. We postulate hypotheses on supply and demand factors that could impact the amount of daily viewing time. Although the general assumption is that supply and demand often correlate, we see that for television this is only marginally the case. Especially diversity of program supply, often deemed very important in media markets, does not affect (positively or negatively) television viewing behavior. Most variation in television viewing can be attributed to habit and to regular events (e. g. weekends, Christmas) and to unexpected events (e. g. the 9/11 WTC attack). We also find that weather conditions interact with program types, so that, for example, in winter times people favor entertainment programs even more, suggesting that people use television for mood management.

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Online or ontrack shopping
Feb 10th, 2012 by Maurice

Is this the future for the commuter? It might be. In South Korea’s subway system – the cleanest subway I have come across and with the cutest warning signs – they have large advertisement screens, static posters and TV screens. But now they are making them interactive as well, with a little help from the Samsungs and LGs. What better things to do while waiting for the next train? Yes, shopping. To try to nibble a bit off of E-Mart´s no 1 market share, they made this possible by devicing the following plot.
Tesco’s solution

What is surprising that it is British Tesco that´s responsible for the innovation. But it apparently works. Partly because labor is relatively inexpensive in South Korea (for instance, there are no self service gas stations in Korea) and home delivery does not add up to the total costs of shopping. This is different in the Netherlands where labor is expensive, and Albert Heijn the Dutch no 1 grocer also tries to delivers your groceries in your kitchen . But it does not really take off here. So, we are still standing in line to pay at the cash register, or play cashier ourselves in the totally self service stores. See this next video.

Albert Heijn’s solution

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