I am pleased to announce that I will teach a course on social media theory and data in journalism and political communication. It will take place in the first week of August 2016 in Nijmegen, the Netherlands. Click to read the course description.
Social media (such as Twitter, Facebook, YouTube, WhatsApp, Plurk, Renren) are important new digital platforms for online social networking and microblogging to discuss all kinds of issues (serious and trivial).
A subdivision of social media research concerns how regular people (citizens), political actors (politicians, organisations) and media professionals (journalists) use social media to share opinions about issues, create online communities and use social media strategically to inform or to win over people, e.g., to vote for them. In this course you will learn how to look at this social media data to understand how journalists, politicians, and citizens use social media. The course has three main parts: (a) theorizing social media, (b) theorizing theories about online journalism and political communication, and (c) methods of data collection and analysis of social media.
Social media theories will look at the specifics of social media design and how this affects online communication and networks. This theme is applicable to all kinds of social media and connected digital media. Subsequently we will look at creating social media theories for journalism and political communication using traditional and new approaches to create social media theories such as agenda setting research and networked journalism. Furthermore, we will discuss and use methods of collection and analysing social media data. The empirical and hands-on part will focus on understanding the structure of social media data (e.g., networks based on social connections but also sharing activities), the dynamics of social media data (e.g., change across time of social media activity) and the actual content of social media (i.e., expressed opinions).
In the morning programme the main focus will be theory, although methods will be a part of those sessions. In the afternoon we will have hands-on meetings on how to collect social media data, how to develop measurements instruments and analysing social media in terms of structure and content.
General information about summer courses from the Radboud University in 2016 can be found here.