The Dutch people are busy with making up their minds about what party to vote for on September 12, 2012. And again, the role of social media in campaigning is something to watch. One of the most popular platforms is Twitter. Below is a barchart of the level of Twitter adoption by candidatesin the 2010 elections. Showing that candidates from well established parties seem to adopt Twitter more likely that smaller, newer fringe parties. GroenLinks (GL) adopted Twitter the most, relatively, whereas the fringe parties in several instances had none. Notable is that two parties considered populist parties (SP and PVV) adopted Twitter less, even though they’ve been around some time. Both have a history of having charismatic leaders (Jan Marijnissen and Geert Wilders) who organjzed the party in a hierachical manner, trying to retain control over the party’s communications.
[Figure 1] Adoption of Twitter by candidates of political parties in the 2010 general election
For more information, check out my articles on political campaigning in election time:
- Vergeer, M. (in press/2012). Politics, elections and online campaigning: Past, present … and a peek into the future. New Media & Society.
- Hermans, L. & Vergeer, M. (in press/2012). Personalisation in e-campaigning: Cross-national comparison of personalisation strategies used on candidate websites of 17 countries in EP-elections 2009. New Media & Society.
- Vergeer, M. & Hermans, L. (forthcoming/2013). Campaigning on Twitter. Micro-blogging and online social networking as campaign tools in the 2010 general elections in the Netherlands. Journal of Computer-Mediated Communication.
- Vergeer, M., Hermans, L. & Cunha, C. (in press/2012). Political parties, candidates, and Web campaigning in the 2009 European Parliament elections. New Media & Society.
- Vergeer, M., Hermans, L., & Sams, S. (in press). Online social networks and micro-blogging in political campaigning: The exploration of a new campaign tool and a new campaign style. Party Politics. DOI: 10.1177/1354068811407580
- Vergeer, M., Hermans, L., & Sams, S. (2011). Is the voter only a tweet away? Micro-blogging in the 2009 European Parliament elections. First Monday, 16(8).
- Vergeer, M., & Hermans, L. (2008). Analyzing online political discussions: Methodological considerations. Javnost/The Public, 15 (2), 37-56
- Van Os, R., Jankowski, N.W. & Vergeer, M. (2007). Political communication about Europe on the Internet during the 2004 European Parliament election campaign in nine EU member states. European Societies, 9(5), 755-775.