Telematics and Informatics published our research about Japanese candidates’ adoption of online media services (website, Facebook, Twitter, weblog and YouTube) for campaigning purposes. Titled Individual and contextual determinants of adoption of online media services in the 2017 lower house election campaign in Japan, the study analyses patterns of adoption, using Multiple Correspondence Analysis and Mokken Analysis, and aims to identify what candidate characteristics and contextual characteristics explain not just single online media services but multiple online media services simultaneously.
I thank Leslie Tkach-Kawasaki and Junku Lee for their collaboration on this study. The study can be found here: https://doi.org/10.1016/j.tele.2020.101399.
This study was made possible by a grant provided to Maurice Vergeer by the Japan Society for the Promotion of Science (JSPS) International Research Fellows Program (Grant ID: L17568).
- Candidates adopted online media services in a consistent order;
- Multiple Correspondence Analysis and Mokken analysis are useful scaling techniques to measure adoption of technology;
- Individual and contextual characteristics both explain adoption of online media services;
- Candidates on the PR list adopted more online media services than those in districts;
- Incumbent candidates adopted more online media than new and former candidates;
- Younger candidates adopt more online media for campaigning than older candidates;
- In densely populated areas, candidates adopted more online media services for campaigning.